Use technologies to foster inclusive finance and benefit the public,Become the best platform provider in Internet finance field.
Become a responsible learning organization that focuses on sharing and collaboration, and strive to become the most excellent and cutting-edge Internet financial service provider in the microfinance sector of China.
Embracing changes, entrepreneurial innovation, keeping promise, due diligence.
Customer is the direction for all our actions;The value of our existence is to solve customer difficulties and meet customer needs;Our essence is to serve, respect customers, and respond quickly.
Integrity is the fundamental principle of all our behaviors;We insist on making clear commitments and keep our promises;We insist on dealing with all stakeholders on the basis of legal compliance.
Employees are the core resources of our continued victory;We will value the fellows contributing to the company;It is the core purpose of management to exert employees' strengths, cultivate their abilities, and stimulate their vitality.
Innovation is the core driving force for our continued success;We encourage new attempts, as well as improvement and innovation on products, operational systems, and business models; we tolerate mistakes, but not repetitive ones.
Passion Coordination Efficiency Focus